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VisitorFlow

VisitorFlow is a unique and innovative solution that delivers an in-depth analysis of visitor activity at any location, including city parks, downtowns, tourist zones, and natural areas.

 

By combining quantitative data qualitative data, it provides valuable insights into pedestrian hotspots, foot traffic patterns, and visitor profiles. With VisitorFlow, you can enhance the tourist experience and manage your space more effectively by making solid, data based decisions.
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Key benefits

VisitorFlow empowers smart, data-driven decision-making to benefit your organization and your clientele. Here’s what makes it stand out:

      • Comprehensive Analysis: Combines qualitative data and quantitative data for deeper insights.

      • Unmatched Accuracy: Calibrates volume data from cell phones using ground truth pedestrian counts, offering a unique level of clarity.

      • Survey-Free: Understand visitor profiles and behaviors without relying on expensive and time-consuming surveys.

      • Reliable Mapping: Provides objective, data-backed heatmaps to support informed decision-making.

      • Seamless Collaboration: Designed for easy sharing within your organization.

Let us worry about analyzing your data, so you can focus on implementing it.
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Interactive dashboard with dynamic mapping

Every month, find indicators and an updated view of your data on a dynamic map integrated into your Eco-Visio platform.

    • Detailed mapping of pedestrian flows

    • Mapping of hot spots and most popular stopping areas

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Comprehensive studies done by our experts

Our data experts are at your service throughout the study:

    • Ground truth count data from automated counters is gathered and validated

    • Qualitative data from mobile phones and quantitative data from counts and GPS tracks are combined

    • Key indicators for data based decisions are produced: total visitors, age, gender, stopping areas, average length of visit, frequency of visits, etc.
Contact us to get started
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How does it work?

      • First, we select, process, store, and analyze large volumes of data from mobile phones and GPS tracks.

      • Then, our data scientists process this data into useful information, which is then calibrated with data from automated counters in the field.

      • Finally, we provide you with objective, reliable business indicators via Eco-Visio to help you make data based decisions in your day-to-day work.

Of course, our methodologies respect privacy laws and the protection of private data.

Why use VisitorFlow?
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Manage overtourism

  • Understand and compare visitor numbers over time
  • Identify visitor peaks
  • Measure overtourism levels
  • Protect your flora and fauna
  • Make data based decisions about facilities, equipment, and staff
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Learn key information

  • Evaluate effects before, during, and after special events
  • Identify hot spots, places of interest, common routes, and entry points
  • Analyze seasonality, i.e. highs, lows, and swings
  • Compare different sites
  • Measure the impact of weather on visitation
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Improve marketing

  • Target your communication campaigns according to visitor profile

  • See how long people stay and how often they visit
  • Advertise your most attractive or popular locations
  • Publicize under-visited sites
  • Measure the impact of your campaigns on visitor volumes

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