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Measure foot traffic with pedestrian data

VisitorFlow: Get to know your visitors with reliable data analysis

VisitorFlow is a data analysis solution that provides a comprehensive overview of your visitors. Using foot traffic counters and mobile phone data, this solution analyzes pedestrian volumes, flows, profiles, and behaviors. Access objective quantitative and qualitative indicators to improve the visitor experience, increase walkability, advocate for funding, and more.

Replace estimates with accurate visitor data, providing a solid and sustainable foundation for all your decisions.

VisitorFlow integrated into Eco-Visio

Understand visitor flows using advanced cartographic analysis

On a monthly basis, analyze up-to-date visitor data on a dashboard integrated directly into your Eco-Visio platform. Discover:

  • The busiest and most popular routes
  • The impact of events on pedestrian volumes
  • Average time spent on site
  • The geographic origin of visitors
  • Key entrances and exits
Crowded pedestrian street
Work in the city? Refine your pedestrian mobility policies with VisitorFlow:

Use our pedestrian analytics solution to get the metrics you need to assess the impact of your projects and their results.

  • See your busiest streets
  • Map pedestrian traffic on your network
  • Identify key access points and entry points
  • See the average speed and distance traveled by people
  • Measure the impact of seasonality on pedestrian flows
  • Share your data with local businesses
An urban park on a bright sunny day
Manage a park? Enhance the visitor experience with VisitorFlow:

Use this visitor traffic analysis solution to improve your visitor experience and make strategic management decisions. 

  • Identify the most frequently used trails
  • Protect and preserve areas with sensitive environments
  • Discover the impact of the weather on visitor numbers
  • See hotspots and stopping points for better maintenance scheduling
  • Monitor seasonality to efficiently allocate staff
  • Learn the locations of your busiest entry and exit points

What makes VisitorFlow unique?

VisitorFlow is an online pedestrian traffic data analysis solution developed to meet the needs of practitioners in natural areas and urban areas.

Integrating directly into Eco-Visio, it offers a unique combination of capabilities not found in other solutions: 

      • It combines quantitative and qualitative indicators in the same solution.

      • It validates mobile phone data with automatic pedestrian counts from the field.

      • It details your visitors' profiles and behaviors.

      • It uses reliable and objective maps to help you make decisions.

      • It lets you share insights easily within your organization.
VisitorFlow being used on a monitor
Extract of a VisitorFlow custom report on pedrestrian trafic

Custom studies

We also offer personalized VisitorFlow studies, conducted by our geodata experts. We select, process, store, and analyze large volumes of mobile geolocation data (GPS data) from mobile phones on your behalf.

Then, we transform the data into reliable information, adjusted by ground truth counts recorded by automated counters. We provide you with objective and reliable business indicators to help you in your day-to-day work.

Our indicators include:

    • Total number of visitors

    • Geographic origin of visitors

    • Length of stay on site 

    • Frequency of visits 

See our GDPR commitment & our data processing policy.

Why use VisitorFlow?
Overcrowded national park

Manage overtourism

  • Identify visitor number peaks
  • Measure visitor volumes and overtourism levels
  • Protect your flora and fauna
  • Make smart decisions about facilities, equipment, and staff
  • Measure the impact of weather on visitation
Busy pedestrian street festival

Track success

  • Evaluate effects before, during, and after special events
  • Identify hot spots, places of interest, common routes, and entry points
  • Analyze seasonality, i.e. highs, lows, and swings
  • Understand increase in visitor numbers over time
  • Compare your most popular sites and areas
Trail sign with two paths

Improve marketing

  • Target your communication campaigns according to visitor profile

  • See how long people stay and how often they visit
  • Advertise your most attractive or popular locations
  • Publicize under-visited sites
  • Measure the impact of your campaigns on visitor volumes

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