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Understand foot traffic with pedestrian data

VisitorFlow: Get to know your visitors with reliable data analysis 

VisitorFlow is a data analysis solution that provides a comprehensive overview of your visitors. Using foot traffic counters and data from mobile phones, this solution allows you to analyze visitor numbers, flows, profiles, and behaviors in detail. Through every season, you'll have access to objective quantitative and qualitative indicators to improve the visitor experience, but also to develop, preserve, and manage your site.

Replace estimates with accurate pedestrian data, providing a solid and sustainable foundation for all your decisions.

Key benefits

VisitorFlow is a online pedestrian traffic data analysis solution developed to meet the needs of managers in natural areas and urban areas.

With VisitorFlow in Eco-Visio, analyze visitor flow data from your site. Detect points of interest and entrances and exits, and obtain data on your visitors' profiles. 

      • Combine quantitative and qualitative indicators in the same solution.

      • Validate mobile phone data with automatic pedestrian counts from the field.

      • Gain access to visitor profiles and behaviors.

      • Use reliable and objective maps to help you make decisions.

      • Share insights easily within your organization.

Focus on what you do best; we'll manage your visitor data for you.
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VisitorFlow is directly integrated into Eco-Visio

Understand visitor flows through enriched data

 

Throughout the seasons and every month, analyze updated traffic indicators in a dynamic map dashboard integrated into your data analysis platform and discover:

    • Which paths are most popular 
    • Where the most popular hotspots and places of interest are located
    • What entry and exit points are most frequently used
    • The geographical origin of visitors
    • The average number of visits per person
    • The speed of movement on site
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Custom study

We also offer personalized VisitorFlow studies, conducted by our geodata experts.

We select, process, store, and analyze large volumes of mobile geolocation data (GPS data) from mobile phones on your behalf.

Then, we transform the data into reliable information, adjusted by ground truth counts recorded by automated counters. We provide you with objective and reliable business indicators to help you in your day-to-day work.

Our indicators include:

    • Total number of visitors

    • Geographic origin of visitors

    • Length of stay on site or in the region

    • Frequency of visits

    • Nationality

    • Age groups of visitors

    • Socio-professional categories

    • Gender distribution

See our GDPR commitment & our data processing policy.

Why use VisitorFlow?
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Manage overtourism

  • Identify visitor number peaks
  • Measure visitor volumes and overtourism levels
  • Protect your flora and fauna
  • Make smart decisions about facilities, equipment, and staff
  • Measure the impact of weather on visitation
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Track success

  • Evaluate effects before, during, and after special events
  • Identify hot spots, places of interest, common routes, and entry points
  • Analyze seasonality, i.e. highs, lows, and swings
  • Understand increase in visitor numbers over time
  • Compare your most popular sites and areas
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Improve marketing

  • Target your communication campaigns according to visitor profile

  • See how long people stay and how often they visit
  • Advertise your most attractive or popular locations
  • Publicize under-visited sites
  • Measure the impact of your campaigns on visitor volumes

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